How to Promote Your Music

Promotion works best when it gives people a clear path to listen and a reason to care. A manageable plan is more useful than trying every channel at once.

Prepare a reliable destination

Before announcing a release, check the title, artwork, credits and listening links. Put the key information somewhere stable, such as a public artist page with your biography, releases and social links.

Make a small set of reusable materials: cover art, a short description, a longer note about the release and direct track links. Keep image sizes and credits suitable for each platform.

Reach people who may care

Share with your existing listeners, collaborators and local music community. For press, radio and playlists, choose contacts whose coverage genuinely fits and follow their submission instructions.

Use specific details rather than generic claims. A note about how a song was made, who played on it or where it came from can help someone decide whether it is for them.

Keep the release discoverable

After release day, share a track, a lyric or a live version at a sensible pace. Update older bios and links so they point to current music. Notice which conversations lead to real listening, without treating every metric as a verdict.

Fully Open provides public artist, track and release pages for sharing. Eligible original music can also be considered for radio, without a promise of airplay.

Build your artist profile

Also see Submit music to radio, For artists and Get Heard.

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