The year is 2023. Streaming services dominate, algorithms dictating playlists with an iron fist. Innovation feels stifled, buried under a mountain of manufactured pop. But, in West Sussex, a different story unfolds. Two friends, fueled by a passion for music and the John Peel sessions, dream of a different kind of record label.

John Peel, the legendary BBC DJ, wasn't just a broadcaster; he was a revolution. His show was a portal to aural odysseys, championing the weird, the wonderful, and the downright challenging. Bands like Joy Division and The Cure found their voices amplified by Peel's unwavering belief in artistic integrity. Inspired by his legacy, the friends decide to forge their own path.

Their label, "Fully Open Records," isn't driven by charts or demographics. It's a haven for the sonic outcasts, the genre-bending mavericks pushing the boundaries of music. They embrace Peel's DIY spirit, scouring underground music scenes for the next electrifying discovery. A glitchy bedroom pop artist crafting hypnotic beats on a laptop. A Senegalese collective fusing traditional rhythms with electronica. A one-man scream-folk act whose lyrics are pure, unfiltered poetry.

Fully Open Records operates on a shoestring budget and sheer passion. They record in makeshift studios, design eye-catching, hand-drawn artwork, and distribute their music on recycled vinyl. It's a labour of love, fueled by the belief in the power of raw talent.

Peel, if he were still around, would undoubtedly be spinning their releases on his show. Fully Open Records might not be a household name, but they're a beacon in the digital wilderness. They're a testament to the enduring legacy of John Peel, a reminder that music is more than just algorithms and chart positions. It's a platform for the unheard, a canvas for the unconventional, and Fully Open Records is there to capture it all, one groundbreaking track at a time.